Get traction in your startup by focusing on a small niche market first…
Published in
1 min readMay 25, 2015
an interview with Connor Murphy
A few week’s back I got to spend some time with Connor Murphy, the founder of Datahug and currently building a new startup in Berlin. Connor has written some great stuff on building startups in Europe on his blog — optimist.io.
The main takeaways I got from our conversation were:
- Start by owning a small niche and grow from there. Connor calls this — identifying your Normandy. This allows you (a) to get traction, (b) to earn a deeper understanding of your market and (c) give yourself time to decide whether you need to raise capital.
- Start selling on day 1. To really understand your market, you need to get on the phone and start selling.
- Start with a business model rather than waste time searching for a business model. The best way to do this is to secure a paying customer early on and build around that.
Watch the interview in full here:
